Good Work Code Announcement – LeadGenius Innovates To Support Better Online Work
Today at the O'Reilly Media Next:Economy summit, the National Domestic Workers Alliance named LeadGenius as one of the first 12 supporting companies innovating new technology and operationalizing...
View Article13 Essential Traits to Look For When Hiring Your B2B Marketing Team
The tricky thing about marketing teams — especially in the B2B space — is that each role on the team plays a very specific part in moving prospective buyers through the funnel. For example, your...
View ArticleLeadGenius Tops List of Fastest Growing Startups—Silicon Valley Business Journal
The folks at Mattermark ranked 582 Bay Area companies that have raised $10m or less. LeadGenius and Product Hunt top the list of fastest growing startups. The post LeadGenius Tops List of Fastest...
View Article8 Outbound Email FAQs: Basics and Best Practices
You’ve been in sales or marketing for years. You’ve been writing effective emails your whole career. You’ve got the concept of outbound down pat, but basic questions keep popping up. Here are a few of...
View ArticlePatience & The Positive Reply: Why That Same Sales Guy Just Won’t Stop...
The short answer to why sales people keep emailing you, even after you ignored, say, their first 4 emails is simple: odds are, you might come around. LeadGenius data shows that most salespeople give up...
View ArticleHow To Build Your Ideal Customer Profile (ICP)
A well-built Ideal Customer Profile (ICP) contains demographics for multiple contacts at an account, firmographics, technology use, and custom data. The post How To Build Your Ideal Customer Profile...
View ArticleBridging The Gap: The Ultimate Guide To Account Based Marketing & Sales...
LeadGenius recently teamed up with PersistIQ and Ambition to write the most comprehensive guide to account based marketing and sales strategy to date. The post Bridging The Gap: The Ultimate Guide To...
View ArticleJigsaw and The Wild West of B2B Contact Data
“I owed people money. I needed to make money fast.” This was the start of Garth Moulton’s career in technology. Garth Moulton is the SVP of Business Development at Pipl. Before Pipl, Garth co-founded...
View ArticleLeadGenius Raises $10 Million in Series B Financing to Expand Account Based...
Lumia Capital Leads the Round with Javelin Venture Partners and Sierra Ventures Participating. The post LeadGenius Raises $10 Million in Series B Financing to Expand Account Based Marketing (ABM)...
View ArticleHow To Send Automated Outbound Emails with LeadGenius Outreach [Video]
With LeadGenius, it’s easy to coordinate personalized outbound email sequences to new leads or existing audience segments. LeadGenius Outreach is a built-in email tool that makes it simple to target...
View ArticleHow To Use Outbound “Direct” Email as a Marketer to Increase Lead Velocity...
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, demonstrates how outbound email campaigns can be used by marketing teams to accelerate lead velocity at all stages...
View ArticleVisualize Your Total Addressable Market (TAM) In An Account Based Strategy...
In theory, Account Based Marketing (ABM) is a narrowing of the funnel. In exchange for concentrating marketing resources on a limited number of accounts, you trade a higher Cost per Lead (CPL) for the...
View ArticleAccount Based Marketing Defined (In Under 50 Words)
Account Based Marketing or “ABM,” has been catching fire as a strategic approach to B2B marketing -- and for good reason. As the industry the takes notice, there is no shortage of overlapping, and...
View Article15 Key ABM Statistics VPs of Marketing Need To Know
When you build your strategy, start with the numbers. Here are some key ABM statistics VPs of Marketing need to know. The post 15 Key ABM Statistics VPs of Marketing Need To Know appeared first on...
View ArticleBacking Into Your Lead Goals: How Many Leads Do You Need? [Whiteboard Video]
Without the right lead goals, your marketing and sales process […] The post Backing Into Your Lead Goals: How Many Leads Do You Need? [Whiteboard Video] appeared first on LeadGenius Insights.
View ArticleTina Babbi on Sales Operations & The Giant CRM Amoeba [Video]
“Sales operations is about painting a picture of where the business is going long-term, and how that vision translates back to the organization in terms of success.” The post Tina Babbi on Sales...
View ArticleThe Common Denominator in 11 Expert Definitions of Account Based Marketing
Take a look at how a few industry experts describe ABM. Notice what’s different, and more importantly, notice what’s the same. You’ll see that while they’re certainly distinct in some respects, they...
View ArticleSales Operations as a Coalition of The Willing | Julie Sokley, VP of Global...
Leading a “coalition of the willing” is tough enough when your organization is not in a time of fundamental transformation. But that’s exactly what Julie Sokley faces as the VP of Global Sales...
View ArticleTactical Startup Sales Operations with Don Otvos, Datahug [Video]
The startup sales operations role must be tactical and focus on initiatives with short-term impact. Don Otvos discusses insights from his role as VP of Sales Operations at Datahug. The post Tactical...
View ArticleThe B2B Selling Process vs. B2B Buying Process [Whiteboard Video]
In this video, J. Ryan Williams, VP of Sales at LeadGenius, offers a high-level overview of how the B2B selling process maps to the B2B buying process. The post The B2B Selling Process vs. B2B Buying...
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