Align Sales and Marketing with Database and Email Retargeting
“Sales and marketing alignment” is more than just a business banality. It actually matters. How successful can your company really be when the sales and marketing teams are, Talking over one another,...
View ArticleQuality Beats Quantity When it Comes to Lead Generation | Entrepreneur
Read the full article at Entrepreneur: “7 Ways Quality Boosts Business That Quantity Can’t Match” 7 Ways Quality Boosts Business That Quantity Can’t Match http://t.co/Bzqq50QOZI by @jboitnott —...
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SIGNIFYD Raises Another Round of Funding
Congratulations to Signifyd on their most recent round of funding led by Allegis Capital, IA Ventures, Lucas Venture Group, QED Investors, and Tekton Venture, Finovate. Signifyd is an e-commerce...
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11 Custom Data Points Powering Successful Solar Lead Generation
LeadGeniuses are looking at your roof from outer space. Coordinating across 5 continents, a team of LeadGenius researchers are using Google Earth to identify commercial structures in your city with at...
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Account Based Strategy (Or Bust) For HR Lead Generation
The Gatekeepers HR professionals get mobbed by salespeople like zombies swarm the living in B-movie horror flicks. Our HR Manager counted 87 marketing and sales emails last week. Type “Human Resources”...
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Where You Should Invest After Your Next Funding Round
Contributed by Dinesh Kandanchatha, Managing Director of Macadamian. Founder — we did it! The check cleared. It’s the day after the round closes. Though the euphoria is still washing over you, there is...
View ArticleOutbound Sales At Scale [Slides]
LeadGenius builds lead generation programs for everyone from the world’s fastest growing startups to the Fortune 500. In this presentation, LeadGenius President and Co-Founder, Anand Kulkarni,...
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9 Use Cases For Inbound Lead Enrichment
A study of 61 million customer records by NetProspex reveals that 84% of marketing databases are barely functional. 88% of those same customer records lack basic data such as industry, revenue and...
View ArticleProspecting On The Playa: 19 Tips To Network & Generate Leads At Burning Man
Once a year, tens of thousands of people gather in the Nevada Desert to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance. Over the past...
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LeadGenius at Hubspot Inbound 2015
LeadGenius will be at Hubspot Inbound 2015 in Boston, MA, September 8-11. Yes, we’re excited about seeing Seth Godin, Aziz Ansari, Jonah Peretti, and all the other keynotes. Our team will be all over...
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Free Tool For Estimating B2B Database Decay
This week, LeadGenius released a free B2B Database Decay Calculator. Customer data decay is the natural and consistent degradation of company information (firmographic data), personal details...
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7 Ways To Diagnose Your Sales & Marketing Data Decay
Like bananas, your customer data starts out green, begins to yellow, and before you know it it’s attracting flies. Data from LeadGenius shows that the average B2B sales and marketing database decays at...
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Data Driven Sales That Scale: Building AI That Searches, Learns, and Sells...
An audacious claim: in 10 years, the job of salespeople will be replaced by artificial intelligence. LeadGenius Co-Founder and Chief Scientist, Anand Kulkarni, discusses the future of automated, data...
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The Sorrow Of Pipeline Data Decay
On Databases and Decay It can be a bitter pill to swallow. Most B2B marketing and sales professionals are emotionally devastated to learn that as many as half the contacts in their CRM or marketing...
View ArticleHow To Scale Outbound Sales – LAUNCH Scale [Slides]
Inbound and content marketing can take between 6-9 months to see positive movement. Most companies don’t have that type of runway. When done right, outbound sales are immediate, predictable, and...
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How to Create a Content Experience Designed for Lead Generation
Contributed by Victoria Hoffman, Content & Community Manager, Uberflip Content marketers hear one question all the time: “So, did it generate leads?” With targets to hit and a hungry sales team to...
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The Science of Building Actionable Buyer Personas – Your Questions Answered
Building actionable buyer personas is an essential first step in creating effective marketing and sales strategy. Without knowing your audience, both your content and sales efforts are irrelevant. In...
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Good Work Code Announcement – LeadGenius Innovates To Support Better Online Work
LeadGenius is proud to announce its support of the Good Work Code. Today at the O’Reilly Media Next:Economy summit, the National Domestic Workers Alliance named LeadGenius as one of the first 12...
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13 Essential Traits to Look For When Hiring Your B2B Marketing Team
Contributed by Victoria Hoffman, Content & Community Manager, Uberflip The tricky thing about marketing teams — especially in the B2B space — is that each role on the team plays a very specific...
View ArticleThe Science of Building Actionable Buyer Personas – Your Questions Answered
Building actionable buyer personas is an essential first step in creating effective marketing and sales strategy. Without knowing your audience, both your content and sales efforts are irrelevant. In...
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